Allbeauty is a UK-based online beauty retailer that offers skincare, haircare, makeup, fragrance, and other personal care products. It was formerly known as CheapSmells.com before it rebranded in 2013. The store’s mission is to offer the best possible prices on the biggest brands in beauty, as well as providing excellent customer service.
Founded in 2004 as CheapSmells.com by two friends from Guernsey.
The company rebranded as Allbeauty in 2013.
In 2016, the company opened a physical store in Guernsey.
Allbeauty has won several awards including the 2018 Feefo Gold Trusted Service Award, 2018 Sunday Times Fast Track 100 and the 2019 Chartered Institute of Marketing Awards.
In 2019 the company was acquired by The Hut Group which also owns other leading beauty brands such as Lookfantastic and Glossybox.
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Allbeauty offers a wide range of skincare products such as cleansers, moisturizers, masks, and serums from popular brands such as La Roche-Posay, Dermalogica, and Vichy.
The store offers a variety of professional hair care products such as shampoo, conditioners, styling products, and hair color from top brands such as Redken, Wella, and L'Oreal.
Allbeauty features a broad range of makeup products such as foundations, lipsticks, eyeliners, mascaras from well-known brands like Clinique, Estee Lauder, and Clarins.
The store offers a broad range of fragrances for both men and women, including perfumes, colognes, aftershaves, and gift sets from popular brands such as Calvin Klein, Armani, and Dior.
Yes, Allbeauty ships its products worldwide. However, shipping fees and delivery times may vary depending on the destination and size of the order.
Yes, Allbeauty offers free returns within 60 days of purchase. However, the product should be unused, in its original packaging, and in a re-sellable condition.
Yes, Allbeauty only sources its products from authorized suppliers and guarantees the authenticity of all the products it sells.
Allbeauty accepts several payment methods including Visa, MasterCard, Maestro, PayPal, and Klarna.
Yes, Allbeauty offers a loyalty program called the Allbeauty Rewards Club where members can earn points for purchases, referrals, and product reviews. These points can be redeemed for discounts on future purchases.