La Riche is a UK-based hair dye brand that specializes in producing semi-permanent hair color products in a wide range of vibrant and bold hues.
- The brand was founded in the late 1970s.
- The original name of the company was 'Crazy Color'.
- In the 1980s, the brand changed its name to 'La Riche Directions'.
- Over the years, the brand has gained a cult following due to its high-quality and unconventional hair color shades.
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A semi-permanent hair dye that comes in a range of bold and vibrant colors. The dye is vegan and cruelty-free.
A hair lightening kit that is suitable for use before coloring with La Riche Directions Semi-Permanent Hair Dye. The kit is vegan and cruelty-free.
Yes, all La Riche hair dyes and hair lightening kits are vegan and cruelty-free.
La Riche semi-permanent hair dye can last up to 6-8 weeks, depending on hair type and maintenance.
La Riche hair dyes are generally considered to be gentle on hair and cause no damage when used as directed.
It is recommended to lighten hair before using La Riche hair dye for maximum color impact. However, this is not always necessary, especially for lighter hair shades.
La Riche hair dyes work best on pre-lightened or lighter hair colors. They can still produce a tinted effect on darker hair but may not be as vibrant or long-lasting.
