Reference of Sweden is a Swedish hair care brand that offers high-quality, professional hair care products for all hair types. Their product line includes shampoos, conditioners, treatments, and styling products, all of which are designed to nourish and protect hair while providing amazing styling results.
Founded in 2005 in Sweden
Initially started as a small family company
Expanded to other Nordic countries in 2008
Launched in the UK market in 2015
Currently, the brand is sold in over 30 countries worldwide
A high-end hair care brand that offers a range of luxurious products for all hair types.
A luxury hair care brand that offers high-quality, premium hair care products for all hair types.
A high-end hair care brand that offers cutting-edge products for all hair types, including shampoos, conditioners, and styling products.
A hydrating shampoo that gently cleanses and nourishes dry, damaged hair.
A rich and creamy conditioner that nourishes and detangles dry, damaged hair, leaving it soft and smooth.
A conditioning treatment that deeply nourishes and strengthens hair, leaving it healthier and more manageable.
A styling wax that provides medium hold and a natural, matte finish. Perfect for creating tousled, textured hairstyles.
A strong-hold styling gel that provides long-lasting hold and control, without weighing hair down or leaving it sticky.
Reference of Sweden products are formulated with high-quality ingredients that are gentle on hair and scalp, while providing amazing styling results. Their products are also free from sulfates and parabens, making them a great choice for anyone with sensitive skin.
Yes, all Reference of Sweden products are cruelty-free and not tested on animals.
Yes, Reference of Sweden products are safe to use on color-treated hair and can actually help protect and nourish color-treated hair.
Reference of Sweden products are sold in over 30 countries worldwide, and can be found at select salons, hair care stores, and online retailers.
Yes, Reference of Sweden products are designed to work on all hair types, from fine and straight to thick and curly. Their products are also formulated to address specific hair concerns, such as dryness, damage, and frizz.